I have walked by it several times over the past month or so, I can’t really remember, and never really understood what it was about.
It seemed like any other run of the mill billboard advertisements that wasn’t anything fantastic and attention-grabbing nor was it anything tremendously bad to involuntarily trigger a gag reflex.
Then today, something about the billboard caught my eye. After standing at the junction of SOTA and Hotel Rendezvous, a name caught my attention and also rang a bell. However, familiar as it seemed, I couldn’t place my finger on where I had heard this name before.
So the day continued. Got a library book, treated myself to a caffeine fix (the day before had been beyond terrible and I was still angsty from the aftermath).
Anyway, after pondering intermittently between my daily dose of way too much work, I was able to connect some dots and place the name.
In a tribute to the fall of the Berlin wall, Zouk celebrated all things German, including a small Michael Michalsky showcase, which Jo and I attended (and I think never got round to writing a post for it, sorry!)
To make up for it, this is Michael Michalsky when inspired by Dalsey Hillblom Lynn:
And if you haven’t already guessed who Dalsey Hillblom Lynn is, its DHL the delivery company.
Kudos to the very funky use of material. I really love the bubblewrap dress (it’d be soooo entertaining to pop!), the parcel paper bustier with twine piping and the bubblewrap bracelet (which I would pay for).
Execution is impeccable (!) and not school-art-project standards, thank goodness.
Then again, maybe its the bright lights and post-production photoshoping that adds the flair.
The collaboration is part of a marketing collateral for 2010 calendar to promote Berlin Fashion Week 2010.
And you can download the images here.