Prairie for Weekday by Matthew Ames

Some people have a go-to stack of white t-shirts or white mens shirts that they’ll pull out when those “can’t-decide-what-to-wear” days hit you. I have a go-to stack of chambray shirts, short jackets and denim. I’m the serial denim-on-denim wearer. Guilty. This makes me particularly susceptible to Praire for Weekday by Matthew Ames – a lovely little denim based collection that is unlike the skin-tight fit of sister brand Cheap Monday jeans.

WD Prairie_Campaign_04

WD Prairie_Campaign_06

WD Prairie_Campaign_07

WD Prairie_Campaign_10

WD Prairie_Campaign_09

WD Prairie_Campaign_08

WD Prairie_Campaign_05

WD Prairie_Campaign_02

WD Prairie_Campaign_01

Matthew Ames is an American designer skilled in the aesthetic of the minimalist, post-minimalist to be exact (a movement that I have yet to fully fathom). For Weekday, he created something “quiet, but powerful” and dare I say “affordable” given the usually price tag of his clothing.

My picks from this pared down collection:

0167804004_1_0

The skirt version of mom jeans – mom skirts. I like the longer length.

0169193004_5_0

Overalls for adults.

0169570004_5_0

And a very versatile open jacket from the menswear selection.

Frankly I’m a little late to the game. These have been on the online store since early April, but there are still several sizes available, so go click around right. this. instant.

Pictures from here.

Related Posts Plugin for WordPress, Blogger...

Leave a Reply

Your email address will not be published. Required fields are marked *