With the burgeoning rise of buzzword ‘activewear’, (don’t believe me? Read this, this and this) I’m looking forward to seeing the Alexander Wang X H&M collaboration pieces up close, particularly the neoprene(?) criss cross dress and mesh shorts.
The collection drops at H&M’s ION Orchard and Orchard Building outlets on 6 November.
Ahead of that, here’s a first look at the campaign images shot by Mikael Jansson in London.
Sportsmen Andy Carroll (English soccer player) and kickboxer Rivaldino dos Santos (above) star in the campaign alongside supermodels: Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly.
Raquel Zimmerman is such a strong mover, as you can see here. And I kinda wished this campaign captured more movement other than the hair swish.
The full campaign will launch on 30 October. Keep your eyes peeled, it’ll probably be EVERYWHERE. hehs.