With the burgeoning rise of buzzword ‘activewear’, (don’t believe me? Read this, this and this) I’m looking forward to seeing the Alexander Wang X H&M collaboration pieces up close, particularly the neoprene(?) criss cross dress and mesh shorts.

The collection drops at H&M’s ION Orchard and Orchard Building outlets on 6 November.

Ahead of that, here’s a first look at the campaign images shot by Mikael Jansson in London.


6104_201_PRSportsmen Andy Carroll (English soccer player) and  kickboxer Rivaldino dos Santos (above) star in the campaign alongside supermodels: Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly.


Raquel Zimmerman is such a strong mover, as you can see here. And I kinda wished this campaign captured more movement other than the hair swish.

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The full campaign will launch on 30 October. Keep your eyes peeled, it’ll probably be EVERYWHERE. hehs.

And pencil in the date: Thursday, 6 November 2014 – Alexander Wang x H&M 

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