Upon A Dream, In A Futuristic Forest

Ahead of their NYFW Spring/Summer 2015 show, Hugo Boss has released a short fashion film entitled ‘THISISBOSS’.

Screen Shot 2014-09-10 at 11.16.07 AM

The opening scene is a strange, almost intergalactic, tight shot of the starring model, Suvi Koponen, overlaid with pixelated flecks. As the scene transitions into a wider shot, the viewer sees that Suvi is standing in futuristic forest, with the trunks illuminated by white bands of light. The orchestra soundtrack of ‘Once Upon A Dream’, a la Sleeping Beauty, comes on.

Personally, I wished they had chosen Lana Del Rey’s version instead (from Maleficient), but seeing as this video is a audio and visual expression of Jason Wu’s vision as Artistic Director of BOSS Womenswear for the BOSS woman, I understand the creative choice to keep things clean and streamlined. As Jason Wu describes, “This film expresses a marriage of nature and technology, classical versus hi-tech.”

This Spring/Summer 2015 collection will be the second BOSS Womenswear collection led by Jason Wu.

You can catch the live stream of the BOSS Womenswear Spring/Summer 2015 show at New York Fashion Week tomorrow morning, on 11 September 2014 at 2.30am (Singapore time).

Related Posts Plugin for WordPress, Blogger...

Share your comment

Name Your Message
Email Website * We know you have something to say