The ‘Win’ in Winter

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Mulberry has just released their holiday video entitled ‘Mulberry #WinChristmas’. The narrative tells a tale of the proper Christmas tradition of exchanging gifts, and (in my opinion) laboriously opening each present individually in front of the giver. Personally, after the 1997 financial crisis, my family did away with each person receiving multiple gifts. So one aunt or uncle would be in charge of gifting to their assigned relative’s family and vice versa. But logistics aside, as us kids grew older, the whole act of gifting kind of disappeared altogether, everyone much preferring the company and good food instead (our Christmas dinners are very epic)

I digress.

The Mulberry family in question, take turns out-gifting one another. First with a hand-painted portrait of the recipient (which is my favourite, really), followed by a puppy that can wave too (gifting animals during Christmas is one of the most cruel things you can do! Most end up being return/abandoned because the new owner isn’t prepared for another living thing to be its responsibility), followed by a unicorn (ok, points there dude. Not sure which section of Harrods you got that from, but I’d like one too!)

The kicker is delivered with a dose of ‘Lie To Me’-worthy micro-expressions – shock, confusion, disbelief and a crazy-mad-happy-‘oh yeah, all you other presents can suck it’ over the moon joy when Grandma’s present is revealed.

Watch the video for yourself.

And if you aren’t able to #WinChristmas this year. Don’t worry, there’s also New Year’s Eve/Day, Chinese New Year, Valentine’s Day, Birthdays, Anniversaries, the Great Singapore Sale or next Christmas for another attempt.

Image Credit: Mulberry via Club 21

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