WOTTONCOOL is cotton wool with the first letters mixed up.

Started in 2008, Wottoncool used to be a fashion, (and sometimes) art and travel blog, run by Jo and Sarah, friends with a shared love for fashion and art.

This blog of our fashion musings was like our little escape from the banalities that were the teething problems of transitioning into university. As Jo put it, “We are Jo and Sarah, two girls from Singapore, and this is our attempt at taking fashion, and occasionally art, talking about it, mixing, jumbling, tossing it up and giving it a twist (who cares if it is new or not – Sarah says most people don’t actually think out of the box anyway. Jo nods).”

10 years ago, our younger, starry-eyed, lofty selves hi-fived and locked pinkies after Qiu Hao’s Something Growing Show at the Singapore Fashion Festival on 30 March 2008 to start a little something that will eventually see us staging a fashion collection in seven years’ time. Well, fast forward to today, and Sarah has her casual footwear brand The World At Your Feet up and running. While Jo decided to move onto greener pastures and join her family business, Floral Magic.

So now, it’s just Sarah running the show. *waves*

So let’s some awkward introductions out of the way with some random things about me.

Some people say I look like Mulan (it’s happened so often that I just embrace it). Sarah means ‘princess’ in Hebrew. I prefer Xena: Warrior Princess to old school Disney Princesses. One of my least favourite colours is pink, but my nickname is Pinks. I am an orange whisperer – I can look & touch an orange and tell you if it’ll be sweet or not, without cutting into it. I have very short hair now, although almost all the pictures above show otherwise. Currently, I am training for a full marathon by year end (wish me luck!). Thinking and analyzing is my favourite past time. That, and watching tv. I consider grasshoppers to be my lucky omen. Seeing one brightens my day. I’d love to travel more, my account balance says ‘nope’. After this long hiatus, Sarah feels like such a blogging has-been. In any case, I’d like for Wottoncool to be a journal to document a variety of topics which interest me. I don’t want to be boxed up as a fashion blog, life is more complex than that.

Join me as I re-find my way with the written word.

27 Replies to “About”

  1. Hi Jo and Sarah,

    Your blog is really interesting. 6 more years to 2015!!! Work hard and your dreams will come true!


    I have linked you guys. Do link me too.

    Regards, JoYs

  2. heyy i like your site! came here after seeing your article in urban. are you guys from ij? i think i’ve seen you before!


  3. Hi girls!!! i just found you through Green laundry which i found through fashion Nation! and i just want to congratulate you!!! i just love your blog! Another favorite blog from Singapur to add to my list!!! Keep doing this amazing job that inspire all of us!

    kisses! I want to visit Singapur just now!!!! well next year IΒ΄m going to China I hope i can take some vacations to Singapur! πŸ™‚

  4. heyy Jo and Sarah!

    Thanx for dropping by our NOOKA section at PERCENTILE.

    Remember to join our NOOKA Asia facebook fanpage for more of our product updates, events and promotions!


    Mlab Concepts Management

  5. Jo (and Sarah, but I don’t know you so this might be a weird comment!)- the new site looks so great!! p/s I keep looking for a heart-shaped or guitar-shaped watch to purchase, but have resorted to buying a matte gold Fossil one because I can’t find any cute plastic watches like your MBMJ ones!!

  6. Hi Jo and Sarah , I had this study camp for two days at school and my trainer or teacher, Miss Trina told me that her sister created this website. So could the both I f you help me by telling me which one of you is her sister ???

  7. Dear Sarah, thanks for replying me. I have not seen my email yet but I bet you are Miss Trina’s sister. Also, Miss Trina said that her sister ( whom I think is you )won an iPad and cash money . Is it true that you get these… Free???

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