Mermaid Imaginations


It’s no surprise that Linda Hao’s capsule collection ‘A Psychedelic Trip Under The Sea’, which launches on Yesah today, exudes as much spunk and character as the designer, DJ, entrepreneur, model (and superwoman!) does. Her Spring/Summer 2014 capsule collection narrates a whimsical tale of a mermaid lost in the open sea and her happy aquatic adventures as she traverses corals and underwater canyons, encountering sea creatures, crustaceans and, I imagine, the occasional anemone or two.


Inspired by the tunes of Valley Vacation by Classixx, Shapeshifter by Elephant and Bjork, the collection also showcases a very successful collaborative effort between Linda and illustrator cum fashion textile designer, Teresa Lim aka TeeteeHeehee who adds a fitting whimsy to the collection’s campaign visuals. I especially love the custom prints for this collection, I believe before Princess Ariel has finished singing ‘Part Of Your World”, this precious capsule would have been snapped up!

Personal favourites include the tank dress (above), which looks like watercolours in cobalt, sky, aquamarine and peppermint went wild in a colour bleed party, the shell pocket tee (below) yay! to functioning pockets!



And the scallop cropped tee (below), which I think may have a chance at sneaking into my work wardrobe as part of a high-waist skirt/pant combo.

YXT-CAMP-09 YXT-CAMP-03The collection is available from today, 27 January 2014, and is stocked at the following venues:

1. Temporium
72 – 74 Dunlop Street

2. W.E – Workshop Element
Westgate,3 Gateway Drive #01-34/35




Inyati Twenty Four


For most, Africa may be all about the mammalian big 5 – elephant, lion, buffalo, rhinoceros and leopard. But to the mix, I throw in wonder, amazement, absolute serenity and beauty with a splash of savage and healthy dose of honesty, at least at Inyati. South Africa is a surreal backdrop of uninterrupted sky. Where sunsets linger for a good hour and a half, as though mother nature takes her time to bask in her beauty. The blue of day slowly sheds its skin to reveal hues of lavender, crimson, jade, salmon and lilac. The sun hangs low on the horizon and casts a copper glow on everything within reach.

My family and I spent 6 days in the African bush, in a lodge called Inyati, which was a recommendation by Taga Safaris. I’ll explain more about the lodge in my next post (: For now, here’s what I saw in my first 24 hours on safari. Enjoy!

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Newfangled folkwear: Pitchouguina AW13

Vintage has been done but not quite dusted with its variations of deconstruction, reconstruction and what have you. So it seems like we won’t take these old fashions and traditional garments as is, primarily because they are overwhelmingly detailed and a little fussy for our lifestyle that has evolved since our gramps.

What’s interesting are newfangled folkwear and I say that because of their contemporary cuts and ethnic accents (plus they don’t have to be obvious and plain for all the recognize). Easy to like and wear, without coming across as tacky and to much for a dinner date, day of meetings or casual coffee run.

A designer who is particularly fond of injecting semblances of traditional tailoring and embellishment is Anna Pitchouguina. Of Russian descent and economics background from Poland, Anna took to the states and worked with Derek Lam in New York, then in London with designers like Christopher Kane and Michael van der Ham. All that rolled into a lovely, cohesive and desirable package, branded Pitchouguina, and based in East London since 2010.






Here we get Anna involved in a short round of three questions:

What inspired you to take the route of fashion instead of economics?

Probably the need for creativity that you can touch and feel with hands. Sort of independence as well, but as economics were an interest at first, I am still really interested in the business side of running and starting a label. I think those two things combined is an advantage.

How have you and the brand evolved since your first collection?

Now that I look at it, it has grown up, materials have gradually became heavier but the color palettes are still quite limited and calm. From the very first collection I was trying to put a little handmade/ Russian-related detail, you can still see this in our fluffy hand knitted pieces and a bulky vest-jumper knitted all by hand in Russia, for AW13.

What is the AW13 collection about, and which is your favourite piece?

Collection is always a mood story, that I try to create with fabrics, colors and feminine shapes. This collection is a bit less flowy and a bit more boxy but I still kept my obsession of having some flower motifs. It’s the feeling of awakening the autumn. Favourite piece – a knitted chunky fluffy sleeveless jumper.



You can find Pitchouguina in small independent bouquets in Eastern Europe and also online at Stay tuned for their online store on their website come September. They will also be showcasing their collection in Guangzhou very soon!

Pictures from here.

Virtual Gifting Part 1 – Steady stream of Needsupply

Christmas is upon us! And other than feeling warm and fuzzy about what’s transpired in the past year, we can’t help but satisfy or… reward ourselves with some fancy purchases. Like how part of the fun is window shopping, we do a great deal of online browsing for our gifts, which do you think is more fun?

Please… welcome to, our boyfriends who’ll be picking out some things that they think we’ll likely love, from our online store of choice, AND vice-versa!  No harsh judgement or loss here, it being a jolly bit of merriment and most parts imaginary!

And what he had in mind while prepping to trawl through for 5 items that he thinks would fit me to a T:
“I think she’s missing more colours! Her wardrobe is a dark tunnel of grays, blacks, navys and even her more interesting prints are muted. I also think she could use some interesting pants. With a drop crotch or carrot fit and a kooky print perhaps. She’s got lots of tops and accessories, but most of her bottoms are not very exciting so pants it is!”

Ditto! Ditto! Ditto! Now on to what he picked out from the site which has obviously been trying to alter our buying behaviour by insinuating that everything there is a “need” and not “want”… (How how terrifyingly true is that?)

Pick #1:
“I think she could use a shirt like this because there’s some colour without being too loud.”
I’d wear it.

Pick #2:
These bottoms have such a trippy print in a neutral black and white. They look really comfy too!
Yes! But they may risk looking like pyjamas cos I’m no model.

Pick #3:
“Because it’s a sleeved dress and the colours are a refreshing change
I love this dress so much I actually pinned it here. Did you cheat?!

Pick #4:
Killer Andro vibes.
All kinds of yes.

Pick #5:
For the love of cats.
This is dangerous cos my sisters may steal this.

Alan, you’ll be glad to know that YOU PASSED! I’d gladly accept any of these virtual gifts, for real. Get the hint? 😀

Look out for my picks for him tomorrow, all from a neat Copenhagen-based store.

– Jo

Noel, Inspirations Parisienne by Dior

It isn’t quite Christmas until it snows, or for us the equatorial inhabitants, not until the lights are up. So when both line up in a faraway, fairytale place like Paris, you’ve got to give it some attention.

Dior distilled the ideal of Paris, the City of Lights into a sprawling decor at Printemps Paris for Christmas.  They drowned the facade in lights and Dior’s motifs, and dressed the windows with mannequins wearing their haute couture collection, but also dolls (74 of them might I add) in miniature versions of the couture pieces. All of this in 11 impeccably designed windows in 4 magical themes: a cosy stroll in a private mansion, an opulent ball at the Opera, a poetic winter garden, and a joyous festive outing. All of which I am unsure if I’ll ever have the fortune of experiencing in person, but am happy to share the visuals here because they are simply too gorgeous not to!

Along with the beautiful facades and displays, the Maison Dior has dreamt up some exclusive pieces available only in Printemps. You’ll find more of the amazing dolls and these items from Dior’s Noel collection here. Also, a behind-the-scenes video here. All, just in time for your mid-day viewing pleasure!


On Pedder‘s in-house zine is the literal, visually dynamic and tangible manifestation of the brand. Starting tomorrow, it celebrates ten previous issues and the 11th edition – Exhibitionist – with a retrospective exhibition inviting viewers through a succinctly curated collection of the most captivating images from the publication’s archives.

To be honest, I never knew the extent of Pedderzine’s creative prowess, which I very openly admitted to the On Pedder Communications team as they brought me through an intimate presentation yesterday. Perhaps its easy to dismiss zine, with all its secrets and wonders trapped within tiny confines. Perhaps its the flurry of print media we’re bombarded with on a daily basis. Perhaps its also that these zines are so hard to come by, since they are typically only reserved for top customers. On a sidenote, after realizing the amount of work that goes into each zine, I had flashbacks of my experience being a student union finance secretary and having to justify magazine publication budgets. Completely understand them spending the money where it matters (read: Top-tier customers) because I’m not exactly at the stage where I can drop a month’s salary on a pair of shoes (with ease). Not yet at least! (:

Under the artistic direction of Singapore’s Theseus Chan (owner of WORK Advertising), ten unassuming zines on display within the exhibition space at the Scotts Square store house past collaborations with works from the likes of renowned British photographers Simon Larbalestier, Singapore’s John Clang and Keiichi Tanaami. My favourite cover would have to be Edition #3 “Super Natural” featuring John Clang’s larger-than-life Dries Van Noten cover for Spring/Summer 2008 (below).

Leave me with enough time to pour through these zines three or four times over and I’ll still be discovering new things I never noticed before every single time.

This exhibition, which has been six months in-the-making, stands as a small but notable testament to On Pedder’s commitment to aesthetics since it’s first issue in 2007. I look forward to a larger scale exhibition when their 20th or 50th issue celebration rolls around. I want to see these works blown up on a large scale and hung in a gallery space. Every single page you could frame up and call it art! I kid you not, each page is that gorgeously AMAZING. And since each issue is so different from one another. There’s bound to be something that appeals to every one! Bottomline, I love what I see and I want to see much much more of On Pedder’s creative world.

This exhibition got me thinking: ‘The bane and beauty of art is in its limitlessness.’ And anyone whose ever taken a class in art and experienced the overwhelming fear and uncertainty of a blank paper or canvas staring back at you understands this. It can paralyze, freezing you in your feet or it can be wildly addictive, as you chase the high from the boundless exploration that will ensue. Safe to say, I have a newfound appreciation for On Pedder’s commitment to pushing boundaries and taking on the challenge of tackling this limitlessness in new and exciting ways every season.

And when you are at this exhibition, take a moment to think about what you would put to paper if you were given all the creative freedoms and access to some of the world’s most gorgeous shoes and accessories. Then take the time to really appreciate all the subtleties that each Pedderzine brings to this exhibition. And for that moment or two, get lost in their world. What have you got to lose?

Exhibitionist: Pedderzine Uncatalogued
September 28 2012 to October 19 2012
On Pedder, Level 2 Scotts Square

Limited edition tote bags (below) from Exhibitionist: Pedderzine Uncatalogued will be available for sale exclusively at all On Pedder stores. There are 11 different designs.