Every so often I stumble across beautiful concepts, riveting images and special stories. But none of them pull all three together quite as effectively as Of A Kind.
I chanced upon Of A Kind while in New York and found their article, ‘Why Buying From Emerging Fashion Designers Costs More Money (And Why That’s Okay)‘ very eloquently written and hit the nail on it’s head square on at describing why emerging designer stuff is so “spensive?!”, as they put it, and more importantly – why is absolutely a-okay!
Founders, Claire and Erica, share their thrill for new designers and give us access to these designers personalities and the things they make. Through their beautifully crafted website, we get to experience these designers’ products, process and stories. As they describe, Of A Kind is for ‘people who want to know the story behind everything, people who are the first to hear about the next big artist/designer/musician/chef, people who shop as much for the experience as they do for the product.’
Something admirable and distinctive, although perhaps a little obscure, about Of A Kind is their transparency.
Yes, you read that right. Transparency.
They celebrate small batch sizes, disclosing exactly how many pieces are available for purchase. ’50 of a kind’, ‘4 of a kind’, ’39 of a kind’, ‘1 of a kind’ … thus, Of A Kind. Get it?
Of A Kind’s appeal, I feel, is in addition to buying something, you also support with your dollar – a story, a designer and a sense that you own something special. When someone compliments you on that item, it can be a whole conversation about Who designed it, Where it came from, What went into producing this piece, and How special you are to own only one of X number of pieces in the whole world! How special is that?! (:
Well, onto what really compelled me to write this post.
This curious cat hadn’t been to Of A Kind’s site in awhile and I just thought I’d pop in to have a quick look. This “quick look” made my heart stop when I saw Creatures of Comfort‘s Dyed Julie Tee. This crinkled just-rolled-outta-mah-bed cotton gauze oozes comfort and ease, AND looks perfect for our equatorial heat and humidity. Add to that a kaleidescopic mashup of every colour know and unknown to man triggered memories of rainbows, blow pens and pastel PaddlePop ice creams…
I think, Kandinsky would be proud.
There are 30 pieces of the Dyed Julie Tee by Creatures of Comfort available. Each tee retails for US$135. And you should capitalize on the exchange rate (which is in our favour, yay!) to be one of only thirty proud owners of the gorgeous tee.