Don’t you think prints make all the difference in a collection of clothes? It makes a simple shape more than what it is and that you created a print no one else has, is really your own footprint.
We’ve enjoyed Miu Miu’s over exposed dove, pussy and naked ladies print, now Prada with their vintage cars ablaze, Versace with the repeated palms from the H&M collaboration, Givenchy’s decorative and stylized bird of paradise, Stella McCartney’s fruit salad, House of Holland’s unapologetically oversized leopard in the most stomach-churning colours, Christopher Kane’s gorillas then galaxy-scapes, Mary Katrantzou’s digital prints (that toe the line dream and reality with her surreal vector interior-landscapes – I’ll dedicate a whole other post to that)… There are so many more, but that I rattle them off here and you recognize them, shows how definitive prints are of a collection. Also, floral, liberty, paisley, checks, stripes, polka dots, animal, chevron, colour-blocks, tie-dye, thanks for all your input. You may exit the stage (temporarily).
Sometimes I don’t care much about what the print is used on, I actually wish and will be a happy camper with a yard of that fabric, framed and hung in my imaginary home of my own.
I’m particularly enamoured by photo prints. Seems like the easy way to give your collection an immediate ID, but for all you know photography is inspiring fashion designers the same way they shaped the content and composition of Impressionists and how candid their creations came to be. Prints are so manipulated, so concise and precisely placed to make sure they repeat the same way. Using a photo as-is is so appealing to me.
How the designers came up with the concept, shot the photo, edited or not (I hope they didn’t buy stock photos………) ((another chance for epic collaborationxz)), cropped or open, alongside the other five million decisions they have to make to raise every season, I don’t know, but I hope I’ll get a chance to look into that!
For now, some awesome photo prints for your perusal. Imagine the clothes without print and tell me prints don’t make them so much more desirable.
Carven Spring 2012 – Smoking volcano print. Smokin’:
Dries Van Noten Spring 2012 – looks like a mix of flora and fauna of archival print, plus present-day night lights:
MSGM Fall 2012 Fireworks (or is it sparklers?) – may have been digitally created but damn, looks so fine. Quite like a galaxy/milky way print, but closer to home.
Marios Spring 2012 – Prints of daily life and nowhere in particular. You can view their stunning video here, and they are now available in Singapore thanks to the lovely ladies at nana & bird! Hopefully I can go get myself a piece this weekend:
Sara Phillips – Actual aerial views of Australian terrain by photographer Richard Woldendrop, apparently unedited – WOW. These worn by Jessica of Tuula Vintage:
By the way, this remake of the Stella McCartney summer fruit print is too awesome:
Pictures from here, here, here, here, here, here, here and here.