It’s been a while since we’ve both been pictured together, and we’re so happy that it’s Headline Seoul that gave us the shot! It’s also timely publish, with our spanking new job titles that read: Florist and PR Executive for Jo and Sarah respectively. We’re comfortably settled into this new phase of work life, that both have little to do with fashion (if we will it to), but still gets us excited everyday.
“This is my ideal work get-up on a good hair day (that determines pretty much my outfit and mood), super easy to throw on top and bottom, complete with an apron and no I don’t wear heels, wedges or platforms to work in the florist. My mum has been a florist for about 12 years now. I’ve been doing bits of work for her, photoshoots, logo design, web design, generally helping around since graduating from University in 2010 and working full time. I quit my job back in May 2012, did some travelling since my boyfriend was doing a six month exchange in Uppsala, Sweden, and also completed a course in textile design at Central Saint Martins London. Those two months were a freakin’ dream. When I got back in August, I started going back to work at the florist, really enjoying doing creative work with my hands, but it was only at the turn of this new year that I officially announced (to myself and friends) that this is what I wanted to do. A regular week at work involves visiting the wholesalers for fresh cuts, trimming and conditioning flowers (damn hard work I must say), replying emails, servicing clients, meeting brides-to-be, setting up events or weddings. If you happen to like the bouquets and floral coronet you see in the photograph, I’m very happy to say that I did them, and that you can find them here“, says Jo.
“Clean, simple, fuss-free. That’s how I’d describe my styling choices. Every now and then I throw on a crazy print (at least “crazy” by my standards) to mix things up. But more often than not I’ll stick to simple silhouettes, with good structure or interesting details. With my new job, you’ll typically see me in separates, its so much fun to mix and match. On weekends, I simplify. Nothing oozes comfort more than a simple babydoll dress, sneakers and a casual clutch. And since I’m always walking around with a floral wreath in my hair (not!), with this floaty dress, it seemed appropriate for the ‘Japanese fairy librarian’ look that I was going for (;”, says Sarah.
This photo is actually from the Headline Seoul Headturners street style series, which you can find hung in their Wheelock store or on their Facebook page. You can also vote for your favourite (ours perhaps? we totally have flowers everywhere we go) here and stand to win some shopping vouchers. So, no harm clicking!